Case study: UEFA Women's EURO 2022

Description of Services Provided:

Swans Travel, part of The Coach Travel Group, was responsible for the formulation, management,,and delivery of ground transport services for the UEFA Women’s EURO 2022 tournament, supporting,a major international football competition delivered across multiple Host Cities in England.

The operation provided a comprehensive, multi-stakeholder transport solution, including all planned, and ad-hoc movements for players, match officials, VIPs, sponsors, tournament staff, and accredited spectators. Services covered international and domestic arrivals, hotel-to-training venue transfers, match-day transport, and official engagements, all delivered in line with UEFA protocols and time-critical schedules.

A key element of delivery involved close collaboration with statutory and regulatory stakeholders, including police forces, emergency services, local authorities, and transport agencies. Swans Travel ensured that transport requirements were fully integrated with wider tournament operations, including security measures, traffic management plans, and venue access controls.

The operation was delivered using a dedicated fleet of 16 executive-class vehicles deployed for the full 26-day tournament period. All vehicles were branded in official tournament livery and equipped with enhanced onboard facilities, including Wi-Fi and tables, supporting team preparation, official duties, and stakeholder engagement.

Delivery was underpinned by detailed pre-event planning, real-time operational control, and a responsive service model capable of adapting to schedule changes, late amendments, and unplanned requirements. Dedicated liaison staff maintained continuous communication with tournament stakeholders to ensure seamless service delivery and rapid issue resolution.

This successful delivery demonstrates The Coach Travel Group’s proven capability to manage high-profile UEFA tournament transport operations involving multiple user groups, complex stakeholder coordination, and strict performance standards, directly comparable to the requirements of UEFA EURO 2028.

Number and Type of Vehicles Provided:

16 executive vehicles deployed throughout the tournament
UEFA-compliant, branded vehicles with enhanced onboard facilities