Tuesday June 11, 2024

Swans Travel teams up with The Coach Travel Group

FOR IMMEDIATE RELEASE

Oldham-based Swans Travel is now part of a new national travel brand - The Coach Travel Group - following its successful merger this week.

The exciting move has shaken up the UK coach travel industry, as seven long-established firms have come together under the banner of The Coach Travel Group. The strategic merger of Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel and The Ready Group has created a company that aims to set the standard for quality and service delivery.

A well-respected name in the local community, Swans Travel is now working with like-minded operators from across the UK. The formation of The Coach Travel Group marks the start of a new chapter in travel for passengers in the North West region.

"Today is a big step for Swans Travel and is an exciting development for the whole UK coach travel industry," said Kieran Swindells, Director of Swans Travel.

"Our motivation is to secure a prosperous future by combining resources and expertise, enhancing our service offerings, and delivering a consistent, high-quality travel experience nationwide. This allows us to innovate and meet the evolving needs of our customers.

Greater operational efficiency, increased market access, and investment in cutting-edge technologies are all benefits of the acquisition. This strengthens our position and delivers exceptional value and service nationwide for our customers.

We will maintain the high standards our existing customers know and expect while expanding our network and resources. Our commitment to quality and customer satisfaction remains."

Commitment to raising standards

Looking to the future, The Coach Travel Group has a strategy for growth, including the prospect of future acquisitions. The new brand benefits from each partner company’s reputation for safety, customer service and operational delivery, making it a leading operator and employer in the UK travel industry.

While each member of The Coach Travel Group benefits from the merger, the new company is committed to providing high-quality experience to every individual customer. The focus will be on operational and safety excellence, with a promise of continuous improvement through investment in people, technology, vehicles and services.

Local expertise and national coverage

Every partner in The Coach Travel Group has an unrivalled reputation in their local community. The history, knowledge and connections within these communities set The Coach Travel Group apart from the rest. While the group has national reach, personal service and community focus remain at the heart of the business.

Kieran added: “We are dedicated to preserving our personal touch, close-knit relationships and strong community ties by fostering a culture of openness, respect and collaboration within the larger group.

The merger will not negatively affect pricing. We aim to provide greater value by maintaining competitive pricing while enhancing service quality and range.

We aim to grow and improve services, expand our network, invest in technologies and adopt sustainable practices. Our vision is to become the leading coach travel provider in the UK, ensuring a successful and sustainable future."

Note to editors:

Founded in 1978, Swans Travel is a family-run business with a modern fleet of vehicles ranging from cars to luxury coaches. Passengers can expect the latest safety, comfort and low-emission features, along with helpful team members with unrivalled expertise in group travel. Safety is the number one priority and an advanced 24-hour control centre monitors the fleet across the UK via a satellite tracking system.

The Coach Travel Group consists of the following coach operators:

• Alpine Travel - Jones Holidays
• Barnes Coaches
• Coatham Coaches
• JH Coaches
• Johnsons Coaches - Whittles
• Swans Travel
• The Ready Group (Readybus, Arena Travel, Turbostyle and LJ Edwards)